Terms and Conditions
All users of this site agree that access to and use of this site are subject to the following terms and conditions and other applicable law. If you do not agree to these terms and conditions, please do not use this site.

The entire content included in this site, including but not limited to text, graphics or code is copyrighted as a collective work under the United States and other copyright laws, and is the property of Florence London Ltd. The collective work includes works that are licensed to Florence London Ltd. Copyright 2018, Florence London Ltd. All rights reserved. Permission is granted to electronically copy and print hard copy portions of this site for the sole purpose of placing an order with Florence London Ltd. or purchasing Florence London Ltd. products. You may display and, subject to any expressly stated restrictions or limitations relating to specific material, download or print portions of the material from the different areas of the site solely for your own non-commercial use, or to place an order with Florence London Ltd. or to purchase Florence London Ltd. products. Any other use, including but not limited to the reproduction, distribution, display or transmission of the content of this site is strictly prohibited, unless authorized by Florence London Ltd. You further agree not to change or delete any proprietary notices from materials downloaded from the site.

Gift cards

Florence London Ltd. gift cards can be used on any item on When you purchase a Gift Card, Florence London Ltd. will send the Gift Card to the postal address listed on the order. At this point we will have completed the delivery of this service and you will not be entitled to cancel your order. Also at this point we will have passed the responsibility of giving the card to the end recipient onto you. 

Gift cards cannot be redeemed for cash. We are not responsible if a Gift Card is lost, stolen or used without the permission of the person to whom the Gift Card is issued. The gift card can only be redeemed in one single transaction. Where the purchase amount exceeds the Gift Card balance, the excess due must be paid with another acceptable payment method. Gift Cards are not refundable, cancellable or exchangeable after purchase, except where required by law.  

All vouchers are non-refundable and will expire after 12 months of the date dispatched. There are no fees. 
Florence London Ltd. is not responsible for lost, stolen, or damaged gift cards.

Goods purchased from this site may be returned with 14 days of purchase if you are not completely happy with the product. This does not affect your statuatory rights. Personalised items whether embossed or engraved are non-returnable and non-refundable.

Promotion & Offer Codes
The following conditions apply to all Florence London Ltd. Promotion and Offer codes:
• Only one code can be used per transaction.
• Codes can only be applied to full price items (they are not available on sale items), unless otherwise stated. 

• Codes are non-transferrable and no cash alternative is available.
• Orders must be made prior to 23:59 on the closing date, if specified.
• All offers are subject to stock availability.
• Offers are subject to change at any time.

• All other Florence London Ltd. Terms and Conditions apply.

Referral Programme 

Florence London Ltd referral programme is run by a 3rd party app - Referral Candy. For any friend refered, Florence London Ltd will offer £20 off your next purchase with a minimum order value of £40 - this cannot be used in conjunction with other discount codes or promotions. The offer will be activated once the referral link has been activated. Should the customer cancel or return their order, the referral code will be cancelled. 

Florence London  Ltd have the right to ban anyone from the programme and deactivate all related referral links at their discretion. Mistreatment of the programme includes using the referral link to refer yourself or post the referral link on any discount sites. 

All trademarks, service marks and trade names of Florence London Ltd. used in the site are trademarks or registered trademarks of Florence London Ltd.

Warranty Disclaimer
This site and the materials and products on this site are provided "as is" and without warranties of any kind, whether express or implied. To the fullest extent permissible pursuant to applicable law, Florence London Ltd. disclaims all warranties, express or implied, including, but not limited to, implied warranties of merchantability and fitness for a particular purpose and non-infringement. Florence London Ltd. does not represent or warrant that the functions contained in the site will be uninterrupted or error-free, that the defects will be corrected, or that this site or the server that makes the site available are free of viruses or other harmful components. Florence London Ltd. does not make any warrantees or representations regarding the use of the materials in this site in terms of their correctness, accuracy, adequacy, usefulness, timeliness, reliability or otherwise. Some states do not permit limitations or exclusions on warranties, so the above limitations may not apply to you.

Limitation of Liability
Florence London Ltd. shall not be liable for any special or consequential damages that result from the use of, or the inability to use, the materials on this site or the performance of the products, even if Florence London Ltd. has been advised of the possibility of such damages. Applicable law may not allow the limitation of exclusion of liability or incidental or consequential damages, so the above limitation or exclusion may not apply to you.

Typographical Errors
In the event that a Florence London Ltd. product is mistakenly listed at an incorrect price, Florence London Ltd. reserves the right to refuse or cancel any orders placed for product listed at the incorrect price. Florence London Ltd. reserves the right to refuse or cancel any such orders whether or not the order has been confirmed and your credit card charged. If your credit card has already been charged for the purchase and your order is cancelled, Florence London Ltd. shall issue a credit to your credit card account in the amount of the incorrect price.

These terms and conditions are applicable to you upon your accessing the site and/or completing the registration or shopping process. These terms and conditions, or any part of them, may be terminated by Florence London LtdWithout notice at any time, for any reason. The provisions relating to Copyrights, Trademark, Disclaimer, Limitation of Liability, Indemnification and Miscellaneous, shall survive any termination.

Variations in items
Each item is lovingly hand made by our jewellers, and not machines. Each piece is quality checked once finished and before dispatch. Due to the hand crafted nature, no two pieces are exactly the same. Each will have unique differences or quirks.
Great care is taken to ensure that our marketing shows a true representation of the products, however, please bear in mind that spacing and alignment of letters can vary from item to item. Although our jewellers are as precise as can be, we cannot guarantee exact spacing and letter alignment. Please also note that colours may appear differently on different screen resolution and machine models, to the product in the flesh.

Florence London Ltd. may deliver notice to you by means of e-mail, a general notice on the site, or by other reliable method to the address you have provided to Florence London Ltd.

Your use of this site shall be governed in all respects by the laws of the state of California, U.S.A., without regard to choice of law provisions, and not by the 1980 U.N. Convention on contracts for the international sale of goods. You agree that jurisdiction over and venue in any legal proceeding directly or indirectly arising out of or relating to this site (including but not limited to the purchase of Florence London Ltd. products shall be in the state or federal courts located in Los Angeles County, California. Any cause of action or claim you may have with respect to the site (including but not limited to the purchase of Florence London Ltd.  products must be commenced within one (1) year after the claim or cause of action arises. Florence London Ltd.'s failure to insist upon or enforce strict performance of any provision of these terms and conditions shall not be construed as a waiver of any provision or right. Neither the course of conduct between the parties nor trade practice shall act to modify any of these terms and conditions. Florence London Ltd. may assign its rights and duties under this Agreement to any party at any time without notice to you.

Use of Site
Harassment in any manner or form on the site, including via e-mail, chat, or by use of obscene or abusive language, is strictly forbidden. Impersonation of others, including a Florence London Ltd. or other licensed employee, host, or representative, as well as other members or visitors on the site is prohibited. You may not upload to, distribute, or otherwise publish through the site any content which is libelous, defamatory, obscene, threatening, invasive of privacy or publicity rights, abusive, illegal, or otherwise objectionable which may constitute or encourage a criminal offense, violate the rights of any party or which may otherwise give rise to liability or violate any law. You may not upload commercial content on the site or use the site to solicit others to join or become members of any other commercial online service or other organization.

Participation Disclaimer
Florence London Ltd. does not and cannot review all communications and materials posted to or created by users accessing the site, and is not in any manner responsible for the content of these communications and materials. You acknowledge that by providing you with the ability to view and distribute user-generated content on the site, Florence London Ltd. is merely acting as a passive conduit for such distribution and is not undertaking any obligation or liability relating to any contents or activities on the site. However, Florence London Ltd. reserves the right to block or remove communications or materials that it determines to be (a) abusive, defamatory, or obscene, (b) fraudulent, deceptive, or misleading, (c) in violation of a copyright, trademark or; other intellectual property right of another or (d) offensive or otherwise unacceptable to Florence London Ltd. in its sole discretion.

You agree to indemnify, defend, and hold harmless Florence London Ltd. its officers, directors, employees, agents, licensors and suppliers (collectively the "Service Providers") from and against all losses, expenses, damages and costs, including reasonable attorneys' fees, resulting from any violation of these terms and conditions or any activity related to your account (including negligent or wrongful conduct) by you or any other person accessing the site using your Internet account.

Third-Party Links
In an attempt to provide increased value to our visitors, Florence London Ltd. may link to sites operated by third parties. However, even if the third party is affiliated with Florence London Ltd. has no control over these linked sites, all of which have separate privacy and data collection practices, independent of Florence London LtdThese linked sites are only for your convenience and therefore you access them at your own risk. Nonetheless, Florence London Ltd. seeks to protect the integrity of its web site and the links placed upon it and therefore requests any feedback on not only its own site, but for sites it links to as well (including if a specific link does not work).

Bespoke products 
Personalised orders whether embossed or engraved can take up to 10 working days to be dispatched upon receipt of the order. If an order is embossed and engraved, the order may take up to 15 working days to be dispatched upon receipt of the order. 
Bespoke items can include capital letters A to Z or numbers 1 to 9. We cannot produce any other punctuation. 

Mobile Terms of Service 

The Florence London mobile message service (the "Service") is operated by Florence London (“Florence London”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

By consenting to Florence London’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Florence London through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).

You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Florence London. Your participation in this program is completely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

You may opt-out of the Service at any time. Text the single keyword command STOP to +18332757209 or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other Florence London mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.

For Service support or assistance, text HELP to +18332757209 or email

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

We respect your right to privacy. To see how we collect and use your personal information, please see our Privacy Notice.