About Florence London

​When Rosie Florence set out to create her first piece of jewellery at the age of 14, she would never have imagined that her unique concepts would lead her to found an internationally recognised brand and become a part of tens of thousands of people’s lives.

Born into a large family, Rosie knows and understands the importance of family bonds, lasting friendships and meaningful relationships. Home is certainly where the heart is and the stylish jewellery pieces of her brand quickly became globally recognised as unique fashion statements. Each piece tells a personal story behind the people who wear them.

Following five years of growing success, the brand, once known as Whistle & Bango now offers a wider range of product lines and bespoke services to complement the signature ranges that have been featured by titles ranging from Tatler and Elle to GQ and The Gentleman’s Journal. Today, each piece of jewellery is still lovingly hand-made by Rosie in her London workshop.

Florence London will continue its journey to unite loved ones and tell stories of special points in time shared between them, capturing that moment never to be forgotten. That Florence Moment.

Our Steps To Be Eco-Friendly

Florence London is pleased to deliver their jewellery in planet-friendly packaging.

All envelopes and packaging boxes are made from recycled materials and are recyclable. Gift boxes are plastic free and the tape used to secure the boxes is made from biodegradable 100% plastic free, recycled materials. Receipts are not printed, but emailed. We will continue to execute best practices to help protect the beautiful world we live in.

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