Florence London jewellery is made to pass the test of time but no matter how luxurious a material is, it always helps to care for it properly to ensure it looks great for as long as possible.

General Wear Advice

Wear with care and protect your jewellery from hard bangs, scratches, chemicals, sunlight and extreme temperatures. Avoid contact with strong household products such as bleach and keep away from extreme temperatures, humidity and sunlight.

We do recommend that you remove your jewellery when showering, in the sea and when swimming in chlorinated water, although all of our stainless steel jewellery is 100% waterproof.  Please apply creams and perfume around your jewellery and not directly onto it.

To Store

Cushion your jewellery from scratching against other metals and hard surfaces in draws or jewellery boxes to prevent damage, particularly when in transit. We recommend keeping the box or bag your jewellery arrived in to protect it.

To Clean

We use precious metals that may require cleaning from time to time. 

Metal: We recommend a soft, lint free cloth to keep silver, 18 carat gold and rose gold jewellery glowing. Silver cleaner can also be used to clean our silver pieces.

Embossed lettering on enamel bangles and necklaces: Warm soapy water and a soft-bristled toothbrush will help remove any dirt stuck inbetween the lettering. Do not use alcohol or perfume to clean any part of the enamel jewellery. Do not heat the jewellery up, allow it to dry naturally.

Enamel: To clean enamel, we recommend a soft cloth with warm water and a small touch of mild soap. Do not soak jewellery in water and always ensure pieces are dried naturally.

Gold Vermeil Letter Necklaces and Disc Necklaces: Our gold plated sterling silver requires special love and care. Please follow our advice below:
Remove jewellery when showering or swimming to reduce contact with water and chemicals (especially chlorine) can affect the longevity of the gold plating. Please also avoid direct contact with perfume, cream and cosmetics.

To clean your jewellery and restore its shine we recommend that you use a jewellery polishing cloth to gently polish the surface. Do not use a polishing agent or abrasive liquids as these will wear away the layers of gold.

Sterling Silver can oxidise when it comes into contact with air and so it can be prone to tarnishing. This is not a fault and can be easily treated. Gently rub your jewellery with a specialised cleaning cloth to restore its shine year after year.

Quick Guide To Helping Your Jewellery Last Forever!

1. Prevent exposure to cleaning chemicals, chlorine, lotions and perfume.

2. Store your jewellery in a dark place out of the sunlight

3. Remove your jewellery when sweating and at night - particularly necklaces

4. Place in a soft pouch when travelling. With necklaces, separate the pendant from the chain to prevent scratches