Stories Series: What's on at Florence London Jewellery In May 2025
May is set to bring us warm sunny days that fuel creativity as the season unfolds with an array of events.
Our second edition of our stories series brings you news on what the team has on our agenda this month as well as a brief recap on April.
BADMINTON HORSE TRIALS
Our third year at this iconic event; 'the Glastonbury of the horse world' as we like to call it. From the 7th - 11th May we'll be exhibiting to the stylish equestrian crowd, bringing our 'engrave while you wait' service and latest designs with us. Find us in the Country Living Tent (close to the main score board.)

NEW DESIGNS
We've been working hard on new designs to launch this summer. First to go live will be an engravable Compass Necklace with an enamel twist, followed by an enamel version of our best selling Engraved Clasp Bangle. We're in final sampling stages of a series of new chains, chunky pendants and feature bangles.

FLORENCE LONDON X PETER JONES
A first for us! We'll be popping up for a week at the iconic Peter Jones in Sloane Square. Join us from 26th May - 1st June. We'll be live engraving and showcasing our latest range including our new jewellery boxes and the new handwriting collection. Come and see us with a friend and design something truly unique!

A recap on
April
PALMA: OUR SUMMER CAMPAIGN
On the 15th April, Flo and Rosie flew to Palma along with a team of four to shoot our summer campaign. We shot a beautiful love story in the stunning streets of Palma followed by a romantic sail around the island on a luxury yacht. We'll launch the campaign in May.

WELCOMING HANNAH
Our lovely Hannah just joined the team. With 10+ years experience in retail for global brands, she brings her expertise onto the team to make sure that our customer service and order processing standards are second to none. She'll also be joining us at shows & events. Come and meet her at Badminton next week!

OUR HANDWRITING COLLECTION LAUNCHED!
Finally, this very important collection went live a week ago! We can now engrave your present or past loved one's handwriting on one of our 13 new designs. All you need is a picture of their writing, we'll do the rest.

EASTER SHOOT IN HENLEY-ON-THAMES
We spent a day in Henley (well worth a day trip from London!) capturing our favourite spring looks. We focused on the new pink Signature Bangle and Signature Necklace paired with the Rainbow Bangle and the new Enamel Stacking Bracelet in pink.

Our next Story email will be at the end of May, we look forward to seeing you then!
With love,
The Florence London Team x