Stackable rings, letter hoop earrings, family name necklaces and love heart pendants. Florence London’s summer 2021 drop is here!


During our winter lockdown, I found myself scrolling back through years of jewellery pictures that I’d taken on my phone. Some were taken on my travels to India and Europe, some were of jewellery spotted on my friends and some of just colours and shapes that I found inspiring.


With nowhere to go and not much to do, I started sketching ideas for new lines, with a mission of launching this brand-new summer range. I played around with sizes, special fonts, shades of enamel and various metal thicknesses until I had 17 pieces that I personally loved.


And I really do adore each of them.


Each new piece of jewellery has its own special character. From scripted messages to joyful enamel colours and confident chunky chains to hidden engraving detail.


What makes me love them even more is that they perfectly compliment my existing enamel range. and worry not, that range isn’t going anywhere!


A new feature that sits across all of the new personalised necklaces, bracelets, rings and earrings is your own choice selection of one of 5 fonts for your engraving. This truly makes it yours, or theirs if you’re buying for a friend. After all, every piece is perfectly giftable. And with late summer and autumn birthday celebrations now confidently in the diary, there will be plenty of special presents to buy.


No matter the purchase, any jewellery from Florence London will be sold in line with our 5 core values; it comes with a 3-year warranty, it’ll be delivered in plastic-free recyclable packaging, it’ll truly unique, have been born out of my very own studio and from the moment you enter my website to receiving your jewellery, you will receive a friendly, helpful personalised service.


With everything in the UK looking onwards and upwards from the horrors of this pandemic, I hope that my new jewellery will add an extra sparkle to the future.




Rosie Florence x