Anyone else feel like September is rather serious?! New routines, seasonal shifts, back to school, and an enormous amount of admin are in the pipeline. We'll be filling up our stock rooms, redesigning our stand set up and working out how best to execute 'silly season'. Here's a little more of what we'll be up to.
NEW COLLECTION
Our much anticipated 'Timeless Icon' range will be launching in just two weeks. Keep your eyes peeled for beautiful new engravings, new chains, decorative enamel bangles and a few new designs for men and children.
PHOTOSHOOT MADNESS
We've no less than four campaign photoshoots this month. When we launch a new line, we need to tick the content boxes for: E-com model pictures, social media lifestyle pictures, high resolution cut out pictures and lastly, videos. That makes for a very busy marketing department liaising with cameramen, studios, MUAs (makeup artists), models and agents. Bring it on.
FLORENCE LONDON X 👀
We have a very exciting opportunity coming up with a luxury hotel in an incredible location. Clue; blue waters and salty hair. We're very selective with where we place our jewellery and this opportunity is one that we couldn't turn down. We look forward to announcing the partnership soon.
And a recap on August:
STAFF PARTY
We had a blast whizzing across the water to our favourite restaurant and stockist, The Hut on the Isle Of Wight. The food, ambiance and service is second to none and with a beautiful waterside view you would be forgiven for thinking that you were in the Med. Thank you to the team that brings Florence London to life.
FLORENCE LONDON X INSHOWJUMPERS
We partnered with the British Showjumping Team, InShowjumpers this month as they competed at the Global Champions League, Chelsea. We handmade customised bracelets for the whole team. They must have been a lucky charm since the riders came home with many wins and placings from the four-day competition.
AN UNEXPECTED HOSPITAL STAY
An A&E visit ended in a three-day hospital stay for me this month. Gladly, all is well and the scary diagnosis that loomed was ruled out. It has however meant that I had to cancel our community event and slightly strip back our show schedule for the upcoming season. Since I can't lighten the parenting load, the workload needed to be addressed. In true British fashion, onwards and upwards. Rosie x
We look forward to our next Story email early October, see you then!
Rosie and the Florence London team x