Planning mode, activated! We're feeling fresh, energised and eager to take on 2026 our way; With innovation, hard work and a touch of fun. Coming up...
A PHOTOSHOOT IN TULUM
We couldn't be more excited with our next shoot location in Mexico. We've never shot there before but were drawn to the scenic beaches, hip cafes and neutral villa tones. We can't wait to show you what we're shooting!
JANUARY SAMPLE SALE!
You heard it here first - sample sale coming up! We've not done one for a couple of years, but we've got so many new designs coming in this year that we need to make space in the studio for them all. More on this very soon. Side note - we don't do January sales in a traditional sense. We're a small team who are usually at capacity, so any type of sale is a total luxury!
LIMITED EDITION SIGNATURES
We're excited to be launching two wintery enamel shades in our Signature Bangle design on 12th January. Here's a sneak peek!
WRITING THE 2026 STRATEGY
We always take time in January to discuss what went well or not so well in the previous year and plan our marketing, new products and events for the next. We also continuously revise our strategy against our brand values to make sure we're staying true to ourselves.
A Recap on December...
NEW OVAL CLASP BANGLES
Well, it turns out everyone was eagerly awaiting a slimmer fit oval style bangle! These have absolutely flown, and we are so grateful. We even had a very high-profile celeb buy one at our last show but sadly I cannot mention names.
LONDON INTERNATIONAL HORSE SHOW
We had an incredible time meeting so many new friends at LIHS at Excel in December. Nothing makes us happier than combining our love of horses with our love of jewellery and it would appear everyone at this show felt the same. We felt like we were meeting kindred spirits.
BUSIEST DECEMBER ON RECORD
We feel proud that we had our busiest ever December, sending out almost 2000 pieces! Our studio was a flurry of engraving, polishing, packing, calls with customers, hundreds of DMs, stock checks, packaging restocks and many conversations between us about how to design the best engravings for each item. We loved every minute of it and are incredibly thankful.
We look forward to our next Story email early February, see you then!
Rosie and the Florence London team x